Growth & Scale Funnel
What you can do with the tool:
• Document a portfolio of existing customer requirements (today's markets) and future customer requirements (tomorrow's markets).
• Focus on the contribution margin and sales of existing customers and technologies through extrapolation.
• Track opportunities in new ecosystems, technologies and market roles through retropolation.
• Demonstrate the market validation of prototypes, proof of concepts and finished solutions over time.
• Replace existing innovation funnels with modern terminologies and approaches.