Growth & Scale Funnel

What you can do with the tool:

•  Document a portfolio of existing customer requirements (today's markets) and future customer requirements (tomorrow's markets).

•  Focus on the contribution margin and sales of existing customers and technologies through extrapolation.

•  Track opportunities in new ecosystems, technologies and market roles through retropolation.

•  Demonstrate the market validation of prototypes, proof of concepts and finished solutions over time.

•  Replace existing innovation funnels with modern terminologies and approaches. 

Design Thinking Handbuch
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