Service Blueprint

What you can do with the tool:

•  Extend the Customer Journey Map by including supporting technologies, data and customer interactions
   for each phase of the journey.

•  Address key issues in the development of new products or services, such as whether a service covers all
   customer needs and all pains have been removed.

•  Visualize the interactions with a customer on different levels (e.g. frontstage, backstage, supporting

•  Define key performance indicators (KPIs) in terms of quality and time of interactions. 

Design Thinking Handbuch
© DTP 2021
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