Persona & User Profile

What you can do with the tool:
•    Create a fictitious character that is a potential user/customer of a solution.
•    Create a common image of the user/customer in the team
•    Visualize the goals, wishes and needs of a typical user/customer and share them with the design team.
•    Gain a consistent understanding of a target group.
•    Document stories and images that a typical user/customer experiences. 

Design Thinking Handbuch
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