What you can do with the tool:
 
•    Create a fictitious character that is a potential user/customer of a solution.
 
•    Create a common image of the user/customer in the team
 
•    Visualize the goals, wishes and needs of a typical user/customer and share them with the design team.
 
•    Gain a consistent understanding of a target group.
 
•    Document stories and images that a typical user/customer experiences.