What you can do with the tool:
 
•    Establish a common understanding in the team about the experiences of customers with a company,           product or service.
 
•    "Moments of misery that affect the customer experience.
 
•    Get a good understanding of all the customer's touchpoints.
 
•    Close issues and gaps in customer interaction and realize a unique experience.
 
•    Create a new and improved customer experience.
 
•    Develop new products and services in a customer-oriented manner.