Mit was kann ich Design Thinking kombinieren?
Wie kann ich komplexe Probleme lösen?
Mit was kann ich Design Thinking kombinieren?
Intro Design Thinking (DT)
DT / What is it?
Design Thinking is a mindset for creative problem solving developed by Larry Leifer, David Kelley and Terry Winograd at Stanford University. The aim of the approach is to bring together as many as possible different experiences and perspectives in respect to a possible problem situation. This approach leads to breakthrough innovations.
DT / How does it work?
Design Thinking tries to generate innovations from the intersection of human desirability, economic feasibility and technical feasibility. The focus is on the user and customer needs respectively. The products, services, processes and business models, etc., are developed in accordance to their needs by the means of an iterative approach.
DT / Why does it matter?
The Design Thinking mindset fits well with the demand for agile and flat organizational structures Especially in a world in which the rate of change is steadily increasing. It changes our view of problems, team structures, customers and processes in the development of solutions. Thus, it can help us to drive the digital transformation and to develop superior experiences for our customers.
The Original Playbook
“This book IS the best definition of Design Thinking that I have seen.”
- Kee Dorst, author of «Frame Innovation»
„The Design Thinking Playbook not only outlines and describes how to apply design thinking. (…) This is an imaginative new contribution, with enhanced accessibility.
- Nigel Cross, author of «Design Thinking: Understanding how designers think and work»
“…worthwhile because of the authors, the structure and the contents. (…) Despite the playful presentation, the team succeeded to work out a surprisingly profound book.”
- Harvard Business Manager, April 2017
"The Allianz Insurance Company is working on new innovations every day and is leading the way in many areas of digitization and in the collaboration with startups. The Design Thinking Playbook is inspiring us to reflect new thinking and gradually implement our organizational and tectonic changes."
Charlotte Roman Brandl
Head of Procurement, Porsche Design Timepieces AG
"In a constantly changing world, creativity and innovation are key factors in transforming market and customer needs quickly and flexibly into sustainable product solutions. With the help of the Design Thinking method, we were able to develop a user-oriented open innovation approach for Clariant, which has created the ideal conditions by pooling internal and external know-how."
Director Open Innovation Networks at Swarovski Professional
I have often the challenge to convince small and medium-sized entreprises to invest in innovation work. Design Thinking has evolved and established itself as an essential part to so in recent years. The playbook really helps to convince even the greatest critics of the effectiveness of new approaches and methods! "
Dr. Carsten Liesener
CEO Region Europe at Siemens Switzerland AG, Building Technologies
I am often confronted with challenges that are often classified as a wicked problem. Design Thinking is not only the heart of the strategy development, but helps with the new mindset to sharpen the view outside the box. The Playbook is thus the right guide to support the transformation process
Präsident, Kommission für Technologie und Innovation (KTI)
"The new "Design Thinking Playbook" is a practical guide, which is very helpful to cope with innovative solutions to meet changing customer needs. It is a "must read" for people who deal with customers and innovation. "
Head of Design Thinking, Airbus Corporate Innovation
“Customer-centered work not new for marketing professionals. However, what is new is a change in customer behavior due to digitization. The customer expects today a dialogue and the involvement in innovation processes of the companies. Design Thinking as a new methodology allows responding to these changes. True to the motto 'Done is better than perfect’, the playbook helps to act more agile and iterative. "
Dr. Bettina Maisch
Senior Key Expert industrial Design Thinking, Siemens AG
"No matter in which industry you work identifying what customers really need is crucial for any successful business strategy. Changing client expectations, the ubiquitous digital transformation across countries and markets being disrupted by new unlikely competition are all aspects of the challenges we face today. We have to constantly review and validate our understanding of clients' needs, and the products and services we create to serve them. Design Thinking encompasses methods, processes and a mindset to approach these challenges, and will help you discover new perspectives and create ideas & solutions that truly respond to your clients' needs. The "Design Thinking Playbook" provides an intuitive introduction to this topic, and is an excellent way to get you started."
Robin C. Drost, Dipl. Ing. ETHZ, Exec. MBA HSG
Director Helbling Business Advisors AG, Strategy, Innovation & Supply Chain Management
"Wow!" The Design Thinking Playbook shows the full potential of Design Thinking, especially the link to Lean Start-up helps to implement the ideas in an agile manner. "
Head of Corporate Development & Business Transformation, Swisscard AECS
"We recommend that our customers think about the digital transformation in the three dimensions business model, digital organization and digital platform. Design Thinking is the right way to successfully start this thinking process!"
Senior Manager, FIFA
"Today, Design Thinking is one of the key tools for a manager - customer orientation and the stringent process make it possible to develop new perspectives and solutions in a short time, even for complex issues. At UBS, Design Thinking has a firm place in the innovation process."
Head of Innovation, Group Technology Office at UBS
„Design Thinking helped us to better understand the needs of football players worldwide and to develop a sustainable approach to the digital transformation of national associations. The Design Thinking Playbook shows how we can create even better customer experiences in a digitized world. "
Dr. Bruno Messmer
Leiter Digital Transformation Consulting, CSC
"The Design Thinking Playbook stimulates and helps! It’s a well done book that optimally supports the creative solution-finding process in a pragmatic way with many ideas and tips, especially for complex challenges in the age of digitization."
Programmleiter APE, Strascheg Center for Entrepreneurship
The new 'Design Thinking Playbook' has a very appealing and comprehensive form. The book is for me the current standard reading for people who wants to respond to demanding problems based on their customer needs with innovative solutions."
Prof. Dr. Patrick Schüffel
Institute of Finance, Haute école de gestion Fribourg
No matter in which industry you work, identifying what customers really need is crucial for any successful business strategy. Changing client expectations, the ubiquitous digital transformation across industries, and markets being disrupted by new unlikely competition are all aspects of the challenges we face today. We have to constantly review and validate our understanding of clients’ needs, and the products and services we create to serve them.
Design Thinking encompasses methods, processes and a mindset to approach these challenges, and will help you discover new perspectives and create ideas & solutions that truly respond to your clients’ needs. The Design Thinking Playbook provides an intuitive introduction to this topic, and is an excellent way to get you started.
“There is still much pioneering work to do to bring the WHY and HOW of Design Thinking into the heads of corporate executives, who could benefit from such a people-centered approach. The Playbook - written by experts from practice and academia - is a wonderful next step in the direction. "
Chief Marketing Officer, Swiss Life AG
"For me it is always a challenge to tackle complex problems. An effective solution can only be achieved by taking different perspectives. The playbook shows how we can combine system thinking, business thinking and design thinking."
Head of Strategy and Business Development, Zurich Insurance Group (Schweiz)
"Great innovations have to fullfill the customer's real needs or desires. Sometimes you have to step back and think twice about what you want and how you like it best. In addition, you have to break with imposed restrictions. The digital world opens up endless possibilities. Steve Jobs was a genius and could do that without asking. We can learn it as a craft and we can approach new solutions and offerings. How better than having a playful book that motivates and instructs at the same time?"
"I expected to get another manual with methods. My expectations were surpassed, it really helped me reflect on the use of DT and define the right mindset for my organization."
Geschäftsführer, Babka Konsult
"The hybrid model, the combination of design thinking and data analytics, combines two ways of thinking. Especially in times of digital transformation a new "must have" ability to succeed. "
Dr. Martin Vollmer
Chief Technology Officer / Head of Group Technology & Innovation, Clariant
“The Design Thinking Playbook" creates awareness for digital transformation. Design Thinking is used by us today in the creation of products through to the definition of processes. There is a particular potential for designing disruptive processes. "
Allianz Asia Lab I Regional Manager Innovation
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#1 Release: The Toolbox
"The Design Thinking Toolbox is an excellent addition to the Playbook. Like the Playbook, the Toolbook is also oriented towards the needs of the readers. The three editors have asked more than 2,500 Design Thinking users from practice and academia about the tools and methods they prefer to use".
- Prof. Ulrich Weinberg, HPI School of Design
The Design Thinking Toolbox offers five key elements that make it an indispensable tool, especially for beginners and for deepening Design Thinking knowledge:
Assignment of the most important tools to the design cycle
Simple explanation of the use of tools
Proposal of alternative tools
Concrete expert tips from the community
Examples and images in the context of the application
Life Design Playbook
"Based on positive psychology and design thinking, this inspiring book shows how to courageously follow your own path.
- Prof. Antoinette Weibel, University of St. Gallen
"A valuable companion for all personal changes and future planning."
- Prof. Isabell Welpe, TU Munich
"This innovative playbook offers just the right mix of design thinking methods, coaching tools and systemic consulting for personal development.
- Matthias Mölleney, HWZ and peopleXpert gmbh
Methods and tools to improve your life to design successfully to initiate changes.
Many tips and checklists
Support and Coaches with job and career planning
DTP-C / Who is it?
We are an open community of creators, entrepreneurs, scientists, design thinking coaches, facilitators, corporate leaders, managers and innovation leaders. We are interdisciplinary and creative. We are an open community to promote interdisciplinary knowledge exchange.
DTP-C / What is special?
The DTP community lives the Design Thinking Mindset. We share our knowledge, have a positive attitude and carry this spirit into the realization of our daily challenges. Thus, we have managed not only to establish Design Thinking in Europe and beyond, but also to constantly develop our mindset further.
DTP-C / Why joining?
As a DTP community member, you have free access to a unique network. In addition, you will learn exciting news and know when the relevant events take place. Of course, in the near future, you will also have access to new methods and tools that the community develops and discusses.
DTP-WS / Facilitation
Top DTP experts
Target- and practice-orientied
DTP-WS / Classics
We offer design thinking workshops, consulting and coaching ourselves and through our partners.
The "classics" are our 2-3 day Design Thinking workshops for all group sizes, as well as one-day jam sessions or half-day workshops. Contact us for individual workshop offers, consulting services or lectures on the subject of Design Thinking and Business Transformation.
Costs on request, premises, incl. metawalls, flipcharts, etc. are provided by the client.
DTP-WS / Offering
Great potential for big ideas
Understood the approach
Go through the theoretical problem throughout the design cycle
Learn and reflect
Understood the approach
Real problem from the enterprise
Go through the design thinking process from exploring the "design space" to defining the "critical function", creating a prototype, to a "final prototype".
Get a good problem understanding and a problem/solution-fit
Reflect on “How to bring it home"
Founder of DTP
"We must constantly reflect upon and advance our design thinking mindset. New technologies and progressing digitization offer new opportunities for the development of ideas and the design of customer experiences"
"The design thinking mindset and its adaptation to the respective context are more important than the process. Since all agile approaches have basically the same mindset, you can learn a great deal from the other approaches."
"Steve Jobs said it in a nutshell: “Think different!” The correct phrase, of course, would be: “Think differently!” With this, he had expressed the essence of design thinking: don’t necessarily do what is expected as being the right thing."